iwi is the name I use to brand my consulting work. my name is Jeff, and I’ve been working with new media–digital marketing, however you choose to define it–since 2005. in that time I’ve watched not only the companies for which I work[ed], but the companies of others I know well, spend significant time and money “improving” their digital delivery and creation with no eye on the quantifiable evidence of how those deliveries are impacting the influencers of their markets.
with a well thought out analytics strategy, it is easy to identify and address the success and failure of sales and marketing efforts. if you only have time for robust data collection, we can identify the success and failures, but can’t do much about it. if you aren’t collecting any information, you might be surprised to learn where is quantifiable insights lurking. if you don’t have anything hiding, we can build out some processes and technology to collect some basic information and get started in a few months.
let’s sit down and talk, the first chat is free. I love learning about different types of businesses, and I always give away too much information.
p.s. I didn’t capitalize the first letter of each sentence on purpose, a concept called sofi or fiso.